Culture News, ELSV TECH Jonathan Dante Culture News, ELSV TECH Jonathan Dante

Elon Musk purchases Social Media platform Twitter for $44B

By now, everyone knows the news that Elon Musk purchased Social Media platform twitter for 44 Billion dollars. The sale which seemed to happen overnight saw Musk, basically purchasing about 9 percent of Twitter stock, to rejected to join Twitter’s board of directors to moving to purchase the platform. In hopes to “allow free speech to reign” and “bring new features to the platform” as well as “verifying all humans” said Elon Musk in a press release.

So what now? What does it mean? What happens to Twitter now? Also, how does this effect the social media space — especially after seeing Facebook’s shift to Meta, and the swift shift in Instagram no longer showcasing user’s following, as a feed but opting for the sponsored posts and “you may like” feed. While the story unravels it does open up the dialogue and think pieces around the current news. With tweets pointing out Musk’s recent offer to the UN of providing 6 Billion if they could provide steps that could end world hunger and others stating how the possibilities could exists for everyone if they received the same treatment as Musk, as banks were willing to put together 44 billion dollars just for him to purchase Twitter.

Opportunities like this don’t really exist for those with plans to start a business. Loan options are difficult to obtain for some, even if there is dream and a plan to make the money grow, banks will still deny a loan that could possibly make the next million/billion dollar idea. Interestingly enough, as the man with a $260 billion+ network, its nothing for a bank to magically pull together 44 billion for him to use.

“Black Twitter ran the value up on all this social media shit,” - Comedian Karlous Miller tweeted.

When you take a look at a lot of the platforms, the discuss on the culture that brings attention to it and builds it up always arises. When platforms ditch their original plan for what Black Culture creates, it is constantly questioned, “Why don’t we have our own or create our own?” Facebook, originally started out as a tool for college student now a social media platform that incorporates ecommerce, advertisements and more. Clubhouse originally started as an app for venture capitalist to hold conference meetings now a tool for voice conversations and discussions on just about anything. The feature now a thing for Twitter with the addition of Twitter Spaces. A lot of features find their way accross social media platforms once it is made popular by Black Culture. The now discontinued Vine, made popular by a lot of Black Creatives saw their work recreated and reproduced and media attention given to White creators who copied their work. The rise of TikTok now sees platforms moving to add similar features, Youtube Shorts, Instagram Reels and the discontinued Twitter feature fleets. The question arises again, when do Black Creators gain the level of revenue or residuals from building up a platform that letter gets sold for billions?

Read More
ELSV TECH Jonathan Dante ELSV TECH Jonathan Dante

New MacBook Pro - Highlight of the Apple Event ?

And the moment everyone was waiting for — Apple announcing new Macs. For the final announcement Apple finally got to announcing the newest MacBook Pro models.... wait is that all?

Apple’s brand new MacBook Pro is designed to look nice, sure, but also take advantage of all that extra power under the hood. With a redesign that gets rid of the Touch Bar and introduces MacBooks own notch, the brand new MacBook Pro comes in a 14-inch and 16-inch model. It shares the same features as the larger model, but with a smaller overall footprint and both brings back the Pro ports which include HDMI, SD Card Slot, Headphone Jack and a new MagSafe port plus 3 Thunderbolt Ports.

But the highlight is the new M1 chips, M1 Pro and M1 Max

M1 Pro takes the groundbreaking architecture of M1 to a whole new level. Featuring a powerful up-to-10-core CPU with eight high-performance cores and two high-efficiency cores, along with an up-to-16-core GPU, M1 Pro delivers up to 70 percent faster CPU performance than M1, and up to 2x faster GPU performance. M1 Pro also delivers up to 200GB/s of memory bandwidth — nearly 3x the bandwidth of M1 — and supports up to 32GB of fast unified memory. Designed to dramatically speed up pro video workflows, M1 Pro adds a ProRes accelerator in the media engine, delivering unbelievably fast and power-efficient video processing.

And:

M1 Max — the world’s most powerful chip for a pro notebook — builds on M1 Pro, taking its amazing capabilities even further. M1 Max features the same powerful 10-core CPU as M1 Pro, and doubles the GPU with up to a massive 32 cores for up to 4x faster GPU performance than M1. It also has up to 400GB/s of memory bandwidth — 2x that of M1 Pro and nearly 6x that of M1 — and up to 64GB of fast unified memory. With even the latest PC laptops topping out at 16GB of video memory, having this huge amount of memory available is game-changing for pro workloads, allowing pros to do things that were previously unimaginable on a notebook. 3D artists on the new MacBook Pro can now easily work with extreme geometry and textures in scenes that pro PC laptops can’t even run. M1 Max also offers an enhanced media engine that features two ProRes accelerators for even higher multi-stream performance. As a result, pros can edit up to 30 streams of 4K ProRes video or up to seven streams of 8K ProRes video in Final Cut Pro — more streams than on a 28-core Mac Pro with Afterburner. And for the first time on any Mac, video editors can grade color in HDR on 8K ProRes 4444 video on battery when they’re miles away from the edit bay.

Yes… faster, better performance… better use of Apple’s ecosystem… better battery all that good stuff but back to the MacBook Pro, That was it… No iMac Pro…. but if the M1 Pro and M1 Max are any indication of what to expect, the next event will be a game changer if we can expect a new Apple TV Gaming System, Mac mini and FINALLY the iMac Pro. The event different built on the anticipation of what is to come.

Read More
ELSV TECH Jonathan Dante ELSV TECH Jonathan Dante

The New AirPods 3

New-AirPods-2021-1.jpg

To start off Apple’s "Unleashed" event, Apple revealed what's next for AirPods. Building off of its introduction that began with a musical production mix of signature Apple sounds, the event took a deeper look at Spatial Audio; and what better way to start than to segue into the newest iteration of products that will take advantage of this feature.

Screen Shot 2021-10-18 at 7.27.56 PM.png

AirPods 3 has an all new design, similar to the AirPods Pro. Open the case, there is the one-touch setup that will pair with all of your registered Apple devices. Apple has increased the battery life to up to six hours of listening time. Five minutes of charge time will get the user an hour of use. And the charging case will boost the AirPods with Spatial Audio to up to 30 hours of listening time with four full charges. MagSafe and wireless charging are also supported by the wireless charging case.

The third-generation AirPods cost $179. Orders start on October 18, 2021, with availability going live next week.

Read More
ELSV TECH Jonathan Dante ELSV TECH Jonathan Dante

Apple Announces HomePod in colors.

HomePod-mini-family-all-colors-1500x1000.jpg

Following the announcement of the new AirPods 3 during the October Apple Event, Apple announced that its HomePod mini smart speaker will be available in three new colors joining the current white and black editions. The new HomePod mini colors Blue, Orange and Yellow will be available beginning November joining the existing black and white versions for the same asking price ($99) as before.

Screen Shot 2021-10-18 at 7.17.21 PM.png
Read More
ELSV TECH Jonathan Dante ELSV TECH Jonathan Dante

What's New from 2021 Spring Apple Event? M1 iMacs, iPads and more.

Screen Shot 2021-04-22 at 2.18.19 AM.png

The highlight of the 2021 Spring Apple Event seemed to be the new iMac, redesigned with the new M1 chip which Apple announced Tuesday - April 20th. The new version of the smaller iMac (formerly 21.5 inches, now 24 inches) has taken on a whole new look, becoming the first M1-powered Mac in an all-new design unveiled.

The new iMac, brings back the nostalgia of the classic candy-colored CRT-sporting G3 model, from 1999. - with seven color options, plus color-accented Magic Mouse and Trackpad options. Customers will be able to get the iMac in Blue, Red, Green, Silver, Orange, Yellow and Purple.

iMacs will be available for preorder April 30, starting at $1299.

Screen Shot 2021-04-22 at 2.49.14 AM.png

Our thoughts on the announcement - if Apple made at 24 inch iPad Pro and attached a stand, you would get this iMac design. which brings us back to the question of when will Apple bring the iPad closer to the iMac? Are we closer to a touchscreen Mac or and iPad with Mac capabilities?

Screen Shot 2021-04-22 at 2.25.08 AM.png

Next up, Apple’s new iPad Pro 11 inch and 12.9 inch - also powered by Apple’s M1 chip. The 12.9-inch iPad Pro features an improved screen using an array of LEDs that is brighter and has better color resolution than previous displays using a technology called Mini-LED.

The iPad Pro will also have a 12-megapixel front-facing camera with an ultrawide lens that can automatically pan to keep human subjects in the shot. In addition to these features, the iPad Pro will have a Thunderbolt (USB-C) connector that will allow the iPad to connect to higher-resolution monitors and download images from a camera more quickly.

The iPad will also be available to order April 30th, starting at $799 for the 11 inch model and $1099 for the 12.9 inch model

Also announced; is a new color way (purple) for the iPhone 12 and iPhone 12 Mini; plus the new AirTag and the new Apple TV 4K with redesigned remote.

Read More