ELSV TECH Jonathan Dante ELSV TECH Jonathan Dante

New MacBook Pro - Highlight of the Apple Event ?

And the moment everyone was waiting for — Apple announcing new Macs. For the final announcement Apple finally got to announcing the newest MacBook Pro models.... wait is that all?

Apple’s brand new MacBook Pro is designed to look nice, sure, but also take advantage of all that extra power under the hood. With a redesign that gets rid of the Touch Bar and introduces MacBooks own notch, the brand new MacBook Pro comes in a 14-inch and 16-inch model. It shares the same features as the larger model, but with a smaller overall footprint and both brings back the Pro ports which include HDMI, SD Card Slot, Headphone Jack and a new MagSafe port plus 3 Thunderbolt Ports.

But the highlight is the new M1 chips, M1 Pro and M1 Max

M1 Pro takes the groundbreaking architecture of M1 to a whole new level. Featuring a powerful up-to-10-core CPU with eight high-performance cores and two high-efficiency cores, along with an up-to-16-core GPU, M1 Pro delivers up to 70 percent faster CPU performance than M1, and up to 2x faster GPU performance. M1 Pro also delivers up to 200GB/s of memory bandwidth — nearly 3x the bandwidth of M1 — and supports up to 32GB of fast unified memory. Designed to dramatically speed up pro video workflows, M1 Pro adds a ProRes accelerator in the media engine, delivering unbelievably fast and power-efficient video processing.

And:

M1 Max — the world’s most powerful chip for a pro notebook — builds on M1 Pro, taking its amazing capabilities even further. M1 Max features the same powerful 10-core CPU as M1 Pro, and doubles the GPU with up to a massive 32 cores for up to 4x faster GPU performance than M1. It also has up to 400GB/s of memory bandwidth — 2x that of M1 Pro and nearly 6x that of M1 — and up to 64GB of fast unified memory. With even the latest PC laptops topping out at 16GB of video memory, having this huge amount of memory available is game-changing for pro workloads, allowing pros to do things that were previously unimaginable on a notebook. 3D artists on the new MacBook Pro can now easily work with extreme geometry and textures in scenes that pro PC laptops can’t even run. M1 Max also offers an enhanced media engine that features two ProRes accelerators for even higher multi-stream performance. As a result, pros can edit up to 30 streams of 4K ProRes video or up to seven streams of 8K ProRes video in Final Cut Pro — more streams than on a 28-core Mac Pro with Afterburner. And for the first time on any Mac, video editors can grade color in HDR on 8K ProRes 4444 video on battery when they’re miles away from the edit bay.

Yes… faster, better performance… better use of Apple’s ecosystem… better battery all that good stuff but back to the MacBook Pro, That was it… No iMac Pro…. but if the M1 Pro and M1 Max are any indication of what to expect, the next event will be a game changer if we can expect a new Apple TV Gaming System, Mac mini and FINALLY the iMac Pro. The event different built on the anticipation of what is to come.

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ELSV TECH Jonathan Dante ELSV TECH Jonathan Dante

What's New from 2021 Spring Apple Event? M1 iMacs, iPads and more.

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The highlight of the 2021 Spring Apple Event seemed to be the new iMac, redesigned with the new M1 chip which Apple announced Tuesday - April 20th. The new version of the smaller iMac (formerly 21.5 inches, now 24 inches) has taken on a whole new look, becoming the first M1-powered Mac in an all-new design unveiled.

The new iMac, brings back the nostalgia of the classic candy-colored CRT-sporting G3 model, from 1999. - with seven color options, plus color-accented Magic Mouse and Trackpad options. Customers will be able to get the iMac in Blue, Red, Green, Silver, Orange, Yellow and Purple.

iMacs will be available for preorder April 30, starting at $1299.

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Our thoughts on the announcement - if Apple made at 24 inch iPad Pro and attached a stand, you would get this iMac design. which brings us back to the question of when will Apple bring the iPad closer to the iMac? Are we closer to a touchscreen Mac or and iPad with Mac capabilities?

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Next up, Apple’s new iPad Pro 11 inch and 12.9 inch - also powered by Apple’s M1 chip. The 12.9-inch iPad Pro features an improved screen using an array of LEDs that is brighter and has better color resolution than previous displays using a technology called Mini-LED.

The iPad Pro will also have a 12-megapixel front-facing camera with an ultrawide lens that can automatically pan to keep human subjects in the shot. In addition to these features, the iPad Pro will have a Thunderbolt (USB-C) connector that will allow the iPad to connect to higher-resolution monitors and download images from a camera more quickly.

The iPad will also be available to order April 30th, starting at $799 for the 11 inch model and $1099 for the 12.9 inch model

Also announced; is a new color way (purple) for the iPhone 12 and iPhone 12 Mini; plus the new AirTag and the new Apple TV 4K with redesigned remote.

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