RYAN DESTINY ANNOUNCES THE RD COLLECTION AT PACSUN
PHOTO BY ABDMSTUDIO
The collection will be available exclusively at PacSun online and in 20 stores nationwide. This Spring/Summer '22 drop is the first of many, Ryan Destiny stated.
PHOTO BY ABDMSTUDIO
Living your best life in ‘Ryan Destiny x Pacsun’ Collab. Shop the collection here.
*OBSERVATIONS LAUNCHES SPRING 22 COLLECTION
The line which announced its collection earlier in the week led by design Adrian Noir includes Staple Denim Jacket ($250.00), Staple Denim Jeans ($185.00), Tactical Trouser ($250.00), Internal Conflict Hoodie ($180.00), Utility Vest ($175.00) and Messenger Bag ($270.00)
Spring '22 "Psychological Warfare" is now available online at observations.shop
VOGUE CHALLENGE BUT MAKE IT ELUSIVE
BEYONCÊ IN SEPT 2018 VOGUE REDESIGNED AS AN ELSVMAG COVER. PHOTO BY TYLER MITCHELL
RIHANNA IN NOV 2018 VOGUE ARABIA REDESIGNED AS AN ELSVMAG COVER. PHOTO BY GREG KADAL.
Following what seems to be a trend of brands and companies feeding into the Black Lives Matter movement, particularly making note their lack of inclusion or diversity or even using this time to “seem aware of the issues” that as a whole can exclude Black creatives.
With Anna Wintour - Artistic Director of Conde Nast & Editor-In-Chief of Vogue Magazine; commenting on the discriminatory culture and taking "full responsibility" for not hiring enough Black creatives while acknowledging the hurt and pain Vogue employees of color must be feeling during this time, the response seemed to fuel that it wasn’t enough. With overseeing Vogue; some feels she could’ve done more and to simply say “Vogue has not found enough ways to elevate and give space to Black editors, writers, photographers, designers and other creators” lends itself to the discriminatory culture and systemic racism that has been engrained in America.
Now enters the #VogueChallenge, a trend where Black and POC lend their talents to creating their own Vogue color; speaking to the lack of brown models of color gracing the cover.
How hard is it really to add diverse creatives behind the scenes and on the covers? With this - and as a creator; I have two takeaways - the creator creating to be showcased and accepted within a publication that blindly excludes until its trendy and the power that diverse creators have (somewhat disconnect and widespread) but together can push its own brand and publication that uplifts and recognizes the talent held, giving creatives opportunities to take chances, giving creatives space and the freedom to create for themselves and not to fit in to these spaces that were built to exclude.
Enter ELSV, created out of being excluded from a number of spaces and even at times to showcase that I can produce at a level such as Vogue, GQ, T Magazine, WSJ Magazine etc. Once the building began, the experience of creating just to create and for yourself took over. Its something about working with creatives with the same mindset, that wants to create just to create, removing the stipulation of trying to fit into some box for the sake of checking a box of inclusion so brands can say well we have one or we had models of color and so on. Even with the challenges of being an independent publication, there isn’t anything like having a safe space of your own. So with rebranding, taking risks and never giving up, ELSV still remains a project hard to let go especially in all of its elusiveness.
CIARA IN FAULT ISSUE 31 REDESIGNED FOR ELSVMAG. PHOTO BY IRVIN RIVERA.
ELIJAH BLAKE MOCK ELSV COVER
ELSV STYLE // OBESERVATIONS
PSYCHOLOGICAL WARFARE
No. 2. the second drop from observations; The fashion label operating in New York City, designed and artistically directed by Adrian Torres. adrian who was featured in eLSV magazine’s launch issue has added designer to has name and learned the art of pattern & sample making - a skill he taught himself. Teaming with co-founder Julian Ruales, Observations goal is to "blur the line between social classes" through design.
Photographer : Jonathan Carmelli
SEE MORE AT OBSERVATIONS.SHOP
ELSV STYLE // REO MA
IN THE
BIG SMOKE
Reo Ma, the 23-year-old stylist and fashion blogger from London, UK, has entered the realm of fashion design through pattern making and photography. From accessories to apparel, Reo Ma has implemented what appears to be a lot of pent up fashion aggression in his pieces. Ma’s lightweight, black cotton scarf has the added style bonus essential for modern fashion statements. His red, triangle 3D shoulder bags are cowhide-dyed featuring double zippers.
Reo Ma has a knack for showcasing dark, modern styles in his apparel which is evident throughout his Endless Collection. The Endless collection is comprised of striped, longline trousers, hakama pants and coated, drop-crotch skinny leg pants with pleated front pockets featuring a YKK (Japan) trim.
Reo Ma has also designed blazers, hoodies and high quality t-shirts all bearing a fashion-world-changing grungy image. Elusive to the eye, yet Reo Ma manages to vent fashion creativity in a lane so saturated with identical trends.
Nothing is bright, nothing is in the foreground, everything is toned down, filtered and withdrawn.
As a small atelier, with a small but devoted team, the goal for the brand is to remain his own; independent and completely free, staying away from becoming a massive brand but maintaining its core and its identity and its creativity.
For more information on Reo Ma, please contact reoma@reoma.co
www.reoma.co
Instagram: @reo.ma
NIKE'S "HOUSE OF INNOVATION 000" NYC FLAGSHIP
STYLE
BY:DESIGN
BY DESIGN. Nike’s “House of Innovation 000” NYC Flagship store pushes the retail experience far beyond now; and screams futuristic as Nike bills its store as “living retail brought to life.” Featuring six levels of the 68,000 square foot space; the store includes Nike’s custom designed installations. Inside you’ll find an elevated fitting room experience, a lounge-like setting for styling, shareworthy selfie backdrops, and space to hang out. For the future of shopping, customers can make purchases through the app and find their purchases in the ground floor pickup lockers.
EDDIE LEE / HYPEBEAST
Nike NYC
650 Fifth Avenue
New York, NY
10019
ELSV X STAPLE PIGEON
NEW YORK [JUNE 2018] – Editor-In-Chief and Creative Director Jonathan Dante produces Staple Pigeon’s Fall Campaign. The campaign created with the theme “Off The Grid” showcases the upcoming release coming soon and features photos and video by Jonathan Dante.
As the Creative Director of ELSV Magazine, Jonathan Dante has been at the forefront of showcasing brands through the eyes of ELSV (elusive), spearheading groundbreaking campaigns and captivating audiences with his unique artistic vision. It’s this concept of bringing brands such as Staple Pigeon and others to the forefront and showcasing the brands designs with the themes and concepts at ELSV’s core.
THE WORLD HAS ITS MYSTERIOUS DEPTH AND IT CONTINUES WORKING WITH SYMBOLISM BEHIND ALMOST EVERYTHING, WHAT PEOPLE OF EARTH KNOW AND IN THE WORLD ITSELF, STAPLE: WORLD RENOWNED ON AND OFF GRIDS SEEMS TO HAVE AN IDEA ABOUT IT. HAVING THAT KNOWN AND SAID, IT IS TRULY AN ADVOCACY OF POSITIVISM AND NATURE, AND IT'S ALL CONTAGIOUS.
Staple Pigeon is available at staplepigeon.com
For media inquiries, interviews, or review copies, please contact: Press@elsv.net
ELSV. — LEVERAGING TRENDS IN MUSIC, FASHION, ART AND DESIGN THROUGH A FUTURISTIC LENS.
FOR SUBMISSIONS AND COLLABORATIONS CONTACT MAGAZINE@ELSV.NET For more information, visit elsvmag.com.